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Small Businesses: Knowing and Acting in advance are the Big Differentiators

There is a myth that data systems are required only for big businesses. This myth is given credence by the further myth that these systems are expensive and only for big businesses who can afford them. True? No, nothing can be more False! Small businesses have few customers in a localised geography. They sustain their […]

3 traits of small businesses that make them Big

Businesses fight and compete each and every day. Small businesses can feel this intensity much more than the larger ones. At times they either succumb to these challenges or shine brighter. Here we see what traits of a small business that let them churn profitable outcome from these challenges. Investing in Technology – Small businesses […]

Pull business situations: the Seeds of Myopia

The other day we had a conversation where a sales person told me that he had called on a customer who said that he did not need any systems because for his products “line lagke maal bikta hain” and demand was constantly growing…….. This is a great situation for any business to be in – […]

Selling – Science or Art

“Most people like to buy – very few people like to be sold” Let’s be a customer before being a sales person. Every purchase a consumer makes is out of a need or finds a perceived value in the product or service. Your purchase is based on a logic which you have defined and finally […]

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