In this article we would look into how to use mobile technology to manage distributed sales force for your organization.
This question may be very critical to answer and may end up turning into a manual if answered in detail. Though a general and an over simplified reply would be complying processes.
A small team of distributed field force can be managed over phone with manual reporting. Having a mandatory process that needs complying may seem an over kill. But that’s not true if you look from a business point of view. And we will explain now why we feel so.
Being the business owner or the sales head, the primary responsibility is to scale up. This approach keeps an organization in a constant growth path. One needs to be aware of the day to day processes. But being completely involved in it may keep you stranded in operations and hence losing the focus on growth.
This is where a process falls perfectly well. Today’s mobile technology is completely capable to implement a compliance process. Your on-field team needs to follow the process to complete a job in hand.
One of the challenges that a business with a small team may face is training. Thankfully the penetration of smart phones have been such that one is completely aware of the basic functionality of such devices. Such is the scenario that one is more comfortable operating a smart phone than a laptop. So the training is now restricted to only understanding the process and the way to use the mobile phone application to put that process into action.
For a large team, a field force automation is very important and very logical to understand. We have seen almost all organizations with big sales team works with a CRM. And that’s all what they have in the name of automation of sales.
We need to understand the process at one level is meant to add efficiency to the work being done. Process must be such that it accomplishes the work in hand and generates data for insight. The process is not fine-tuned if it slows the overall work in the name of data collection. The contemporary CRM adds a lot of clerical job for sales people. The sales people have to do a lot of data entry. This in-turn impacts their over-all sales time.
Mobile technology is quite an enabler when it comes to managing a distributed field force network of an organization. Big or small the impact of technology is significant.
We will be explaining how a simple thing like automating “attendance” into a compliance process for field force can impact your growth in business.
We would like to know your sales challenges. In case you want to know how our mobile solution can help you in managing your field force just drop your contact below and we will call you back.
It needs just few years to see experience paradigm shifts in “way things happen”. The border line of past, present and future technology have been colliding and that too very randomly. And being a mobility sales tech company, we are encountering the same in the field of SALES.
Here we share our view on what we are experiencing around
Organizations and their sales team always focused on their knowledge-algorithms to identify their customers. And now they have added one more extra rule that finds out– who is not their customer.
This extra layer of selectivity is defining the way organizations are doing their sales.
The pretext of such behaviour is- you cannot be for everyone. And that holds true for products or services at the price that they are offered. There are no services or products that cannot be made a little bad or better with a little lower or higher price point respectively.
The selectivity is defining the medium, approach, investment and even defining processes of sales.
It would be unfair to say that this type of mindset for sales is new. It was surely present but in current times it has amplified and organizations are fearless to apply.
You may associate with this one – How many times you have avoided picking up calls from an unknown number. And in case you picked up, you would hang up in seconds to find that you have a tele-marketer on the other side!
No matter how much we target our marketing trying to provide relevant information to masses, the fact is – we cannot define what is relevant to everyone. It is still broadcasting and the hit ratio will be on the lower side.
The concept of social selling and warm leads are taking over cold calling techniques. The business medium like mobile, tablets, laptops are internet-connected and mostly act as content –on-demand media. Social media have made things more visible than before. Finding connection or association is no longer a coincidence. Sales as a profession now utilises these tools to their benefit.
A big chunk of “relevance” is the outcome of data that organization have of their customers via different tools. And this leads to the next point in the sales-shift.
Tablets have clicked the sweet spot. They are powerful, portable and come at various price ranges. Now when they are backed with software (called apps) they can add new dimensions. And that includes a lot of data driven activities. When that happens the piece of hardware make complete business sense.
Mobility technology has made CRM, which involves a lot of clerical work from salesmen, redundant. The ability to pass information in real time adds steroids to the complete process of sales. Data collected with mobility technology provides intelligence to business. With that intelligence a business can predict the consumption pattern better. This in turn helps the salesperson to be just in time for sales and be more relevant to the customer.
Hope you liked the article and looking forward for you to join us with more insightful news from our end. Please share with us your sales challenges. We would also be glad to hear your sales success stories.
ForcePower Infotech Pvt. Ltd.
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